Users will soon have a fresh option that permits them to reduce the quantity of AI-created content appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread release. This development comes amid a rise in AI-generated material, driven by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the option to adjust the amount of that, based on their own likes,” stated a spokesperson.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its network tagged as AI-generated. Collectively, in excess of 100 mn media items are added to the app daily, making AI content a relatively small part of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the amount of AI-generated videos they see by using the content preference setting in the application and choosing the AI content topic. Other topics that currently be modified under the setting cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require users to tag convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2 million educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This project will support non-profit groups specializing in teaching coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over proposals to make redundant numerous content moderators in Britain. It is expected to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can protect employees by eliminating the most distressing content prior to it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
